Case Study: Client Gets The Motivation to use Medication Regularly After Seeing Results with Sporadic Use

It was while studying in Australia in his late teens that Htun* first heard about Ashley and Martin. He had only been losing his hair for a year, but at just 20 years old, Htun was concerned about how his hair loss was making him look at such a young age. In the short timeframe in which his hair had been falling out more rapidly than it should, Htun had tried using over the counter remedies to stop the loss. With no success, he contacted Ashley and Martin online once he was back in Singapore.

The consultant Htun met with conducted a scalp examination and, after consideration, placed his loss at a level III vertex on the Norwood hair loss scale. Targeted questioning revealed that Htun was in perfect health, with no underlying medical concerns that could be the cause of his hair loss. He did, however, have a family history of hair loss coming predominantly through from the paternal side of the family. The consultant took photos of Htun’s scalp in order to track his progress on the recommended RealGROWTH^® program should he choose to treat his hair.
Feeling supported and informed about his hair loss and the treatment option presented to him, Htun enrolled on a RealGROWTH^® medications program.

At Htun’s first Ashley and Martin Review, he told his consultant that he had not been taking his medication regularly. Instead of using his hair loss products daily as directed, he had been using them once a week. He was doubtful that the hair growth treatment was going to work for him and found it hard to muster the motivation to use it regularly.

The consultant took a second set of photos of Htun’s hair and put them up on the computer screen alongside the ones that had been taken in his first appointment. Seeing the changes that had taken place using the medication so infrequently gave Htun the motivation he needed to put more effort in to treating his hair regularly. If one day a week had achieved regrowth, he was excited to see what every day would do at his next progress review.

*name changed to protect privacy